PIP Organic supports City Harvest’s mission to tackle child food poverty
PIP Organic is backing London food rescue charity, City Harvest, in its ongoing mission to combat food poverty and waste across London.
The family-owned B Corp drinks and snacking brand, based in Putney, helped the charity prepare for donations at the Acton and Battersea sites over Christmas, donating over 12,000 units of Pipsticks fruit snacks and orange juice for school children in need.
Made with no added sugar, artificial sweeteners or additives, children can access Pip Organic juices and snacks through City Harvest and its 350 charity partners across London, which include nurseries and community holiday clubs.
Pip Organic Co-Founder, Karen O’Flaherty, said: “We believe every child should have access to nourishing food, and we’re proud to support City Harvest in their work.”
Child food poverty is at an all-time high
Food poverty is now at an all-time high – especially during the school holidays when vulnerable families lose the support of term-time free school meals, breakfast clubs and childcare. In the last year, food insecurity has increased significantly in London, from 8.6% to 10.6% of households. This means that the level of food insecurity in London has increased by 23% in just one year. https://trustforlondon.org.uk/news/london-food-poverty/ Christmas 2026 was one of the most difficult on record, with food prices skyrocketing over the last year.
Jamie Dyck, Senior Food Sourcing Manager at City Harvest said: “Currently 40% of London children are food insecure. At City Harvest, we support around 40,000 children a week with free food via children’s centres, youth groups, school food banks and nurseries. PIP Organic’s child-friendly snacks and drinks will go a long way to help provide nutritious free food and drinks for families and children who can’t ordinarily access healthier options.”
City Harvest: The Value of Food Redistribution to People
40% of London children currently face food insecurity. Whether they’re reliant on school food for their daily meals or parents are skipping meals to ensure they’re fed, City Harvest has seen an influx of families with children accessing free food through our network of community partners. Currently, 1 in 5 schools across the UK run a school food bank to support families, staff and their local communities, indicating the extent of the crisis we face. Learn more about school food banks here.
Food is a fundamental necessity. Poor nutrition affects every aspect of people’s lives. Children are particularly vulnerable as the ill effects can be lifelong. By providing fresh, nutritious food, City Harvest’s work has a ripple effect beyond each specific meal. Learn more in our Value to People Reports.
Support City Harvest London food charity
City Harvest rescues food, people and the planet. Support our mission by donating today. Every £1 allows us to deliver 3 free meals for Londoners facing food poverty, and tackle food waste at the same time.
