Art Work by Yanis Georges
Yanis Georges
The Food Report installation was created by Yanis Georges, using AI, AR and 3D particle animation to bring to life the data used in the report & show the beautiful ripple effect of our charity’s social impact & SROI. See video & interview below.
City Harvest partners with award-winning 3D animation artist Yanis Georges in collaboration to launch their first Food Report, showing the power of food distribution
The Food Report cover artwork, ‘The Harmonious Rhythm of Generosity’ illustrates the positive ripple effect of City Harvest’s services on society. Yanis’s mesmerising 3D animation and AI / AR artwork represent City Harvest’s network and spcial impact.
The 3D particle animation shows integral strands green shooting out from the centre of an empty space. Each strand creates yellow balls, which in turn create ripples of pink balls, until the teeming space is almost full. The animation loops, representing the social impact of a month’s work from City Harvest, food charity.
The green strands are the van deliveries – collecting and rescuing food.
The yellow balls are food deliveries made.
The pink ripples from the yellow food deliveries show the positive social impact food has on society. Food provides essential nourishment for physical and mental health, better attainment at school, the better job prospects, the reduced crime. The social return on investment SROI – as corroborated by Bain & Co. provided the data for this project.
However, as the animation shows, nothing last forever. As the pink and yellow disappear, the cycle starts again.
This unique partnership combines art and activism, creating a piece emblematic of Yanis Georges’ distinctive style. ‘The Beauty of Food Redistribution’ includes a series of artworks created using 3D Particle Systems, Data, Augmented Reality (AR), AI technology and photography. The interactive approach uses AR technology to allow visitors to see the still artwork in animated form, bringing to life how sustainable collaboration can lead to significant social and environmental benefits.
This beautifully animated cycle represents City Harvest‘s monthly impact. Yanis’s work – like ours, is beautifully relentless.”
UK CONTENT AWARDS – BEST USE OF AI IN A CAMPAIGN 2024
“This was an excellent example of implementing AI in a marketing campaign. City Harvest delivered valuable results for the client through a well thought out strategy and strong understanding of the target audience. Extremely impressive work!” Judges comments.
