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City Harvest celebrates 45 million meals delivered at QPR match

City Harvest’s EQUALS campaign t-shirts adorned QPR’s squad as they warmed up for their Championship match against Norwich City on 19th March, supporting its local food charity’s newly launched campaign, EQUALS. It was also the moment City Harvest reached a significant milestone. We have delivered over 45 million meals to Londoners in need to date. 

West London united against food poverty

Queen’s Park Rangers is located a stone’s-throw from City Harvest’s Acton HQ. Therefore, it is officially our local FC and one whose support dates back to 2017.  City Harvest team members descended on Loftus Road to fundraise and shout about EQUALS amongst our fellow west Londoners.

EQUALS shows Londoners just how much impact they can have by using our online calculator.

City Harvest London food charity launch EQUALS social impact campaign at local football club, QPR.

A big thanks to QPR Community Trust, headed by CEO Andy Evans who facilitated our EQUALS ‘takeover’ on matchday. Here our team is photographed with Andy Stinton, ex-player and club ambassador. 

“QPR has worked with City Harvest since 2017, so we were delighted, at our home game last week, to announce they have reached an amazing 45 million meals rescued for people facing food poverty across London.

Many of our fans will have seen City Harvest vans weaving through the streets of London over the years, and even volunteer in the Acton depot.

The new EQUALS campaign is such a great way for people to understand the immediate value of their work and get involved. Some of our staff have already signed up!”

Andy Evans

CEO, QPR Community Trust

Matchday Highlights

1. QPR squad sports EQUALS kit to warm up pre-match

As Loftus Road got ready to take on Norwich City FC, the players worked up a sweat in EQUALS t-shirts to support local food charity, City Harvest.

EQUALS: We all want to help fight food poverty, but such a big problem can seem overwhelming. It can be hard to see how your donation can make a difference. City Harvest’s EQUALS campaign is designed to overcome that: we can show how even a small donation of food, time or money makes a real difference to people facing food poverty.

2. City Harvest celebrates 45 million meal milestone at half-time

City Harvest’s video, explaining our mission, vision, and achievements to date, was shown at half-time on the fan screen. The week we were at Loftus Road, we had delivered our 45 millionth meal since our inception in 2014. We currently deliver an average of 1.2 million meals a month to our 375+ London charity partners feeding their communities. 

See the City Harvest team watching the screen intently below.

2. Fan fundraising at Loftus Road

(With a little extra help from the mascot, Jude)

City Harvest team members and volunteers were stationed at various entrances and turnstiles to fundraise for our London-based food redistribution operation.

Aran Reynolds, one of our longest-serving volunteers who has given hundreds of hours of his time to City Harvest, is a QPR mega-fan. Aran helped our Warehouse Volunteer Coordinator, Georgie Edwards, fundraise on South Africa Road on matchday.

We love it when the community pulls through for dedicated fans and volunteers!

Thank you QPR Community Trust and QPR fans for your amazing support.

Your contribution EQUALS a huge difference. 

Wondering how you can help to fight food poverty even if you don’t have lots of time or money? EQUALS shows that whatever you have to give can go a long way as part of our mission to rescue food, people, and the planet.